{"id":40,"date":"2015-11-06T10:48:54","date_gmt":"2015-11-06T10:48:54","guid":{"rendered":"http:\/\/demostra.com\/blog\/?p=40"},"modified":"2015-11-10T10:09:03","modified_gmt":"2015-11-10T10:09:03","slug":"cuando-los-detalles-dan-valor-a-una-marca","status":"publish","type":"post","link":"https:\/\/demostra.com\/blog\/cuando-los-detalles-dan-valor-a-una-marca\/","title":{"rendered":"CUANDO LOS DETALLES DAN VALOR A UNA MARCA&#8230;"},"content":{"rendered":"<p class=\"p1\" style=\"text-align: justify;\"><span class=\"s1\">Dice\u00a0<\/span><span class=\"s2\">Josh Moritz, \u00a0expe<\/span><span class=\"s1\">rto en\u00a0<span class=\"s3\">campa\u00f1as<\/span>\u00a0 <\/span><span class=\"s2\">y mercadotecnia, la marca es\u00a0\u201cuna percepci\u00f3n significativa de un producto, servicio o hasta de ti mismo -ya sea buena, mala o indiferente- que los mercad\u00f3logos quieren que la gente crea, <b>en base a lo que piensan que ven, escuchan, huelen, prueban y generalmente sienten respecto a otros a su alrededor\u201d.<\/b><\/span><\/p>\n<p class=\"p2\" style=\"text-align: justify;\"><span class=\"s2\">As\u00ed que una marca no es s\u00f3lo el nombre de un producto en un mercado concreto. En DEMOSTRA, nuestra misi\u00f3n es ensalzar los valores de cada una para que generen experiencias, provoquen reacciones y alimenten la memoria. \u00a0 \u00a0<\/span><\/p>\n<p class=\"p2\" style=\"text-align: justify;\"><span class=\"s2\">Funci\u00f3n y emoci\u00f3n.<\/span><\/p>\n\t\t\t\t\t\t<div class=\"gallery_box_single\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"gallery clearfix\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"gllr_image_row\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"gllr_image_block\">\n\t\t\t\t\t\t\t\t\t\t\t\t<p style=\"width:180px;height:140px;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a rel=\"gallery_fancybox_78\" href=\"https:\/\/demostra.com\/blog\/wp-content\/uploads\/2015\/11\/GALFRIO-001-680x1024.jpg\" title=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" style=\"width:160px;height:120px; border-width: 10px; border-color:#f1f1f1;border: 10px solid #f1f1f1\" alt=\"\" title=\"\" src=\"https:\/\/demostra.com\/blog\/wp-content\/uploads\/2015\/11\/GALFRIO-001.jpg\" rel=\"https:\/\/demostra.com\/blog\/wp-content\/uploads\/2015\/11\/GALFRIO-001.jpg\" \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div><!-- .gllr_image_block -->\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"gllr_image_block\">\n\t\t\t\t\t\t\t\t\t\t\t\t<p style=\"width:180px;height:140px;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a rel=\"gallery_fancybox_78\" href=\"https:\/\/demostra.com\/blog\/wp-content\/uploads\/2015\/11\/INTERATLANTIC-001-1024x768.jpg\" title=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" style=\"width:160px;height:120px; border-width: 10px; border-color:#f1f1f1;border: 10px solid #f1f1f1\" alt=\"\" title=\"\" src=\"https:\/\/demostra.com\/blog\/wp-content\/uploads\/2015\/11\/INTERATLANTIC-001.jpg\" rel=\"https:\/\/demostra.com\/blog\/wp-content\/uploads\/2015\/11\/INTERATLANTIC-001.jpg\" \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div><!-- .gllr_image_block -->\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"gllr_image_block\">\n\t\t\t\t\t\t\t\t\t\t\t\t<p style=\"width:180px;height:140px;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a rel=\"gallery_fancybox_78\" href=\"https:\/\/demostra.com\/blog\/wp-content\/uploads\/2015\/11\/PESCAPUERTA-003-1024x680.jpg\" title=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" style=\"width:160px;height:120px; border-width: 10px; border-color:#f1f1f1;border: 10px solid #f1f1f1\" alt=\"\" title=\"\" src=\"https:\/\/demostra.com\/blog\/wp-content\/uploads\/2015\/11\/PESCAPUERTA-003.jpg\" rel=\"https:\/\/demostra.com\/blog\/wp-content\/uploads\/2015\/11\/PESCAPUERTA-003.jpg\" \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div><!-- .gllr_image_block -->\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"gllr_image_block\">\n\t\t\t\t\t\t\t\t\t\t\t\t<p style=\"width:180px;height:140px;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a rel=\"gallery_fancybox_78\" href=\"https:\/\/demostra.com\/blog\/wp-content\/uploads\/2015\/11\/INTERATLANTIC-003-1024x680.jpg\" title=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" style=\"width:160px;height:120px; border-width: 10px; border-color:#f1f1f1;border: 10px solid #f1f1f1\" alt=\"\" title=\"\" src=\"https:\/\/demostra.com\/blog\/wp-content\/uploads\/2015\/11\/INTERATLANTIC-003.jpg\" rel=\"https:\/\/demostra.com\/blog\/wp-content\/uploads\/2015\/11\/INTERATLANTIC-003.jpg\" \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div><!-- .gllr_image_block -->\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div><!-- .gllr_image_row -->\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"gllr_image_row\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"gllr_image_block\">\n\t\t\t\t\t\t\t\t\t\t\t\t<p style=\"width:180px;height:140px;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a rel=\"gallery_fancybox_78\" href=\"https:\/\/demostra.com\/blog\/wp-content\/uploads\/2015\/11\/PESCAPUERTA-001-1024x680.jpg\" title=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" style=\"width:160px;height:120px; border-width: 10px; border-color:#f1f1f1;border: 10px solid #f1f1f1\" alt=\"\" title=\"\" src=\"https:\/\/demostra.com\/blog\/wp-content\/uploads\/2015\/11\/PESCAPUERTA-001.jpg\" rel=\"https:\/\/demostra.com\/blog\/wp-content\/uploads\/2015\/11\/PESCAPUERTA-001.jpg\" \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div><!-- .gllr_image_block -->\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div><!-- .gllr_image_row -->\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div><!-- .gallery.clearfix -->\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div><!-- .gallery_box_single -->\n\t\t\t\t\t\t<div class=\"gllr_clear\"><\/div>\n\t\t\t\t\t\t\t\t\t<script type=\"text\/javascript\">\n\t\t\t\t\t(function($) {\n\t\t\t\t\t\t$(document).ready( function() {\n\t\t\t\t\t\t\t$( \"a[rel=gallery_fancybox_78]\" ).fancybox( {\n\t\t\t\t\t\t\t\t'transitionIn'\t\t:\t'elastic',\n\t\t\t\t\t\t\t\t'transitionOut'\t\t:\t'elastic',\n\t\t\t\t\t\t\t\t'titlePosition' \t:\t'inside',\n\t\t\t\t\t\t\t\t'speedIn'\t\t\t:\t500, \n\t\t\t\t\t\t\t\t'speedOut'\t\t\t:\t300,\n\t\t\t\t\t\t\t\t'titleFormat'\t\t:\tfunction( title, currentArray, currentIndex, currentOpts ) {\n\t\t\t\t\t\t\t\t\treturn '<div id=\"fancybox-title-inside\">' + ( title.length ? '<span id=\"bws_gallery_image_title\">' + title + '<\/span><br \/>' : '' ) + '<span id=\"bws_gallery_image_counter\">Imagen ' + ( currentIndex + 1 ) + ' \/ ' + currentArray.length + '<\/span><\/div>';\n\t\t\t\t\t\t\t\t}\t\t\t\t\t\t\t});\n\t\t\t\t\t\t});\n\t\t\t\t\t})(jQuery);\n\t\t\t\t<\/script>\n\t\t\t\n","protected":false},"excerpt":{"rendered":"<p>Dice\u00a0Josh Moritz, \u00a0experto en\u00a0campa\u00f1as\u00a0 y mercadotecnia, la marca es\u00a0\u201cuna percepci\u00f3n significativa de un producto, servicio o hasta de ti mismo -ya sea buena, mala o indiferente- que los mercad\u00f3logos quieren que la gente crea, en base a lo que piensan que ven, escuchan, huelen, prueban y generalmente sienten respecto a otros a su alrededor\u201d. As\u00ed que una marca no es s\u00f3lo el nombre de un producto en un mercado concreto. En DEMOSTRA, nuestra misi\u00f3n es ensalzar los valores de cada una para que generen experiencias, provoquen reacciones y alimenten la memoria. \u00a0 \u00a0 Funci\u00f3n y emoci\u00f3n.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":["post-40","post","type-post","status-publish","format-standard","hentry","category-demostra"],"_links":{"self":[{"href":"https:\/\/demostra.com\/blog\/wp-json\/wp\/v2\/posts\/40","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/demostra.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/demostra.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/demostra.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/demostra.com\/blog\/wp-json\/wp\/v2\/comments?post=40"}],"version-history":[{"count":19,"href":"https:\/\/demostra.com\/blog\/wp-json\/wp\/v2\/posts\/40\/revisions"}],"predecessor-version":[{"id":79,"href":"https:\/\/demostra.com\/blog\/wp-json\/wp\/v2\/posts\/40\/revisions\/79"}],"wp:attachment":[{"href":"https:\/\/demostra.com\/blog\/wp-json\/wp\/v2\/media?parent=40"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/demostra.com\/blog\/wp-json\/wp\/v2\/categories?post=40"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/demostra.com\/blog\/wp-json\/wp\/v2\/tags?post=40"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}